Jocelyn Arthur — SPARQNOW

At-a-Glance

A content marketing executive and demand generation expert.
Leads the convergence of AI, search innovation, and enterprise strategy in marketing.
Develops and applies frameworks like Generative Engine Optimization (GEO) and Agentic Content Architecture.
Focuses on AI-powered content operations, model-ready content, and executive stakeholder alignment for AI adoption.
Has held roles at Palo Alto Networks and Infor.

Biography

Jocelyn Arthur is a content marketing executive and demand generation expert, recognized for leading the convergence of AI, search innovation, and enterprise strategy. Her work involves translating this vision into measurable business outcomes within enterprise B2B marketing.