Jo Burford — SPARQNOW

At-a-Glance

Serves as Head of Creator Team, EMEA, at Edelman, focusing on empowering creators and building brand partnerships.
Led the UK, Ireland, and Nordics Creator team at TikTok.
Held leadership roles at global creator agency Whalar.
Worked on branded content at Twitter and launched the first UK Vine conference in 2015, leading it until 2017.
Played a pivotal role in building creator communities and facilitating collaborations at Talenthouse, starting in 2012.

Biography

Jo Burford is a leading expert in the creator economy, currently serving as Head of Creator Team, EMEA, at Edelman. In this role, she focuses on empowering creators and fostering meaningful brand partnerships. Her career began in television before she transitioned to the creator economy, joining Talenthouse in 2012. There, she was instrumental in building one of the first creator communities and facilitating collaborations between creators, brands, and global artists.