Jeroen A. Beukers serves as the Head of Innovation for Automated Driving & Smart Mobility at Transports Publics Genevois (tpg), the public transport operator in the Swiss Canton of Geneva. In this role, he is committed to fostering radical innovation to create a climate of change, aiming to make public transport an accessible, cool, and trustworthy experience. His work involves understanding commuter travel processes and envisioning the future of sustainable freedom of movement.