Jen Yu is the Co-Founder and CEO of Jaxon Lane, an award-winning skincare brand specializing in K-Beauty products for men. The brand was established to address a gap in the market for effective, scientifically-backed skincare that men would be proud to use. Under her leadership, Jaxon Lane has garnered 23 awards.

Prior to co-founding Jaxon Lane, Yu worked at Google and served as a Strategy & Operations Consulting Manager at Deloitte. She also co-founded Pantry No.