Joanna Jensen — SPARQNOW

At-a-Glance

Founder of Childs Farm in 2010, a natural skincare brand.
Served as CEO of Childs Farm Ltd.
Sold 91.5% of Childs Farm to PZ Cussons PLC for £40 million in 2022.
Childs Farm achieved B-Corp status in 2022.
Awarded Female Entrepreneur of the Year in 2018 and SME Brand of the Year in 2019.
Supported NHS nurses with £750,000 worth of hand cream during the COVID-19 pandemic.
Chairman of The Parallel Club (2023), supporting British Paralympians.

Biography

Joanna Jensen is a British businesswoman recognized as the founder of Childs Farm, a natural skincare brand established in 2010. She started the company after developing a sensitive skin solution for her daughter's eczema.

As CEO of Childs Farm Ltd, Jensen oversaw the brand's introduction to UK retail in 2014 and its expansion into Australia in 2018. Under her leadership, Childs Farm achieved B-Corp status in 2022. In the same year, she sold 91.