Jeffrey Gitomer, known as the 'King of Sales,' is an American salesperson, author, and speaker who focuses on sales, customer loyalty, and personal development. He is a Founding Partner at Outstand, a role he has held since 2010. Gitomer emphasizes a 'new sale' approach that integrates social media, smartphones, and face-to-face interactions, leading with value messages to create attraction and engagement rather than traditional sales tactics.