Jeff Li — SPARQNOW

At-a-Glance

Global Product & Design Leader at Binance
Built 0→1 regulated products for 300M+ users, covering CeDeFi and institutional offerings
Over 8 years of product leadership in AI, Growth, Global Compliance (KYC, Sanction/PEP Screening, CRR, Transaction Monitoring, Market Surveillance, Travel Rule), Fiat Payments, Fraud Risk, Customer Service, Trading Experience, eCommerce, Platform Tools, Live Streaming, Marketplace, and Data
Over 8 years of backend software engineering experience with cloud computing, distributed systems, load balancing, micro services, reliability, latency, database, and QA testing
Previously held roles at OKX, TikTok, Instagram, and Amazon

Biography

Jeff Li serves as a Global Product & Design Leader at Binance, where he has been instrumental in building 0→1 regulated products for over 300 million users. His work at Binance spans CeDeFi and institutional offerings, demonstrating his expertise in developing complex, compliant solutions within the cryptocurrency space.