Jean-Jacques Morin serves as the Group Deputy CEO at Accor, a global hospitality group. In this role, he leads the transformation of the organization, which encompasses 5,500 hotels operating in over 110 countries.

Morin focuses on crafting the industry by creating cohesive and unique experiences that drive markets. He integrates innovation and tools into key levers such as development, brands, talents, and ESG, fostering a culture of growth that aims to shape a robust outlook for the group.