Jakob Nielsen — SPARQNOW

At-a-Glance

Named "the king of usability" by Internet Magazine and "the guru of Web page usability" by The New York Times.
Founder of UX Tigers since 2023.
Co-founded Nielsen Norman Group in 1998, a usability consulting company.
Formulated Jakob’s Law of the Internet User Experience and the 10 usability heuristics.
Pioneered the discount usability movement for fast and cheap iterative design.
Author of 8 books, including "Usability Engineering" (27,130 citations) and "Hypertext and Hypermedia."
Holds a PhD in Human-Computer Interaction from the Technical University of Denmark.

Biography

Jakob Nielsen is a Danish web usability consultant and human-computer interaction researcher, widely recognized as a pioneer in the field of user experience (UX). He is the founder of UX Tigers, established in 2023, and co-founded the usability consulting company Nielsen Norman Group (NN/g) in 1998 with Donald Norman. Nielsen has been lauded by media, named "the king of usability" by Internet Magazine and "the guru of Web page usability" by The New York Times.