Jack Mackey — SPARQNOW

At-a-Glance

Founder of Buyer Experience Academy (since 1999)
Partner and Practice Leader, Experience Management at JammTrain (since 2017)
Previously served as Chief Evangelist and Vice President, Sales at SMG (Service Management Group) for over 14 years
Helped a sales team build recurring revenue to $50 million annually, increasing client count by 1000% and achieving 95% client retention over 10 years

Biography

Jack Mackey is a CX Pioneer and the founder of Buyer Experience Academy, established in 1999. He also serves as a Partner and Practice Leader for Experience Management at JammTrain, a role he has held since 2017. His work centers on developing loyalty-inspiring buyer experiences to drive business growth and client retention.

Mackey advocates for a shift from traditional selling to earning buyer loyalty.