Jennifer Aaker — SPARQNOW

At-a-Glance

General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business
Researches the relationship between time, money, and happiness
Explores the transmission of ideas through social networks and global brand building
Co-authored 'The Dragonfly Effect' (2010) on using social media for social change
Co-authored 'Humor, Seriously' (2021) on the role of humor in business
Serves as an advisory board member for private and public companies
Holds a PhD in marketing with a minor in psychology from Stanford Graduate School of Business (1995)

Biography

Jennifer Aaker is the General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business. A behavioral scientist, her research focuses on the relationship between time, money, and happiness, the transmission of ideas through social networks, and how to build global brands across cultures.