Jonah Berger — SPARQNOW

At-a-Glance

Serves as a Marketing Professor at The Wharton School of the University of Pennsylvania since 2007.
Author of internationally bestselling books including 'Contagious: Why Things Catch On' (2013), 'Invisible Influence: The Hidden Factors that Shape Behavior' (2016), 'The Catalyst: How to Change Anyone’s Mind' (2020), and 'Magic Words: What to Say to Get Your Way' (2023).
His book 'Contagious' was an Amazon Best book of 2013 and an Audible Best Audiobook of 2013, with over a million copies of his books in print across more than 35 countries.
Known for his research and writings on psychology, marketing, social influence, and virality, with over 50 articles published in top-tier academic journals.
Consults for organizations such as Apple, Google, Nike, Amazon, GE, 3M, and The Gates Foundation.
Often keynotes major conferences and events, including SXSW and Cannes Lions.
Earned a PhD in Marketing from Stanford University Graduate School of Business in 2007.

Biography

Jonah Berger is a distinguished Marketing Professor at The Wharton School of the University of Pennsylvania, a position he has held since 2007. Born in Washington, D.C., and raised in Chevy Chase, Maryland, Berger is recognized globally for his expertise in understanding change, influence, word of mouth, natural language processing, consumer behavior, and how products, ideas, and behaviors gain traction.