Isabella Zampetaki is the founder of Herbs in her pockets, established in 2023. She is also a freelance Food & Travel Writer, a role she has held since 2013. Zampetaki is the author of "Handcrafted Crete," a bilingual travel volume that focuses on handcrafted items from Crete.
Her work extends to the Greek hospitality industry, where she has created major events such as the Tourism Awards, Greek Hotel of the Year Awards, and Restaurant 100 Awards.