Hugo Spowers MBE is the Company Architect and MD of Riversimple, a company he founded with the mission to address the unsuitability of modern cars for 21st-century constraints like resource depletion, climate change, and energy security. He believes a significant shift in vehicle technology is both essential and achievable, particularly through the use of hydrogen fuel cells.

Spowers champions a Whole System Design approach, applying it to both the vehicle and the entire business model.