Hugo Sarrazin — SPARQNOW

At-a-Glance

Currently CEO of Avalara, an agentic tax and compliance leader.
Previously President and CEO of Udemy, an AI-enabled reskilling platform serving 80M+ learners and 17k+ enterprise customers globally, with ~$800M in revenue.
Served as President and Chief Product & Technology Officer at UKG, a $5B+ global SaaS leader in HCM, payroll, and workforce management, leading a 5,000+ person global organization.
Founded McKinsey Digital Labs, building it from zero to $350M+ in revenue with 1,500+ employees globally.
Active board director across public and private companies, including Udemy and Spencer Stuart, focusing on AI strategy, M&A, financial oversight, cyber risk, and governance.

Biography

Hugo Sarrazin is the CEO of Avalara, an agentic tax and compliance leader. He is an experienced CEO and board director known for leading complex SaaS and AI platform transformations with full P&L and governance accountability.

Prior to Avalara, Sarrazin was President and CEO of Udemy, where he led a company-wide transformation from an online learning marketplace into an AI-enabled reskilling platform.