Hiten Shah — SPARQNOW

At-a-Glance

Serves as CEO of Crazy Egg as of September 2025.
Co-founded multiple SaaS companies since 2003, including Crazy Egg (est. 2005), KISSmetrics, Nira, and FYI.
Invested in hundreds of founders.
Worked on Product & Growth for AI Products at Dropbox.
Holds a BS in Organizational Behavior.

Biography

Hiten Shah is an entrepreneur and executive known for co-founding multiple software-as-a-service (SaaS) companies. As of September 2025, he serves as the Chief Executive Officer of Crazy Egg, a company he co-founded in 2005. His entrepreneurial journey began in 2003, leading to the establishment of companies such as KISSmetrics, Nira, and FYI.

In 2024, Shah sold his last startup, Nira, to Dropbox.