Heather Adkins — SPARQNOW

At-a-Glance

A growth leader specializing in marketing and brand strategies to accelerate revenue and market growth.
Known for harnessing the power of AI to lead large-scale marketing transformations and build AI-first marketing organizations.
Skilled in connecting brand to demand, developing go-to-market motions, and pioneering account-based marketing strategies.
Experienced in strategic marketing, product launches, digital marketing, and sales and marketing alignment.
Possesses broad industry experience including technology, financial services, telecom, and professional services.

Biography

Heather Adkins is a customer-centric, data-driven growth leader with extensive experience in evolving marketing and brand strategies to accelerate revenue and market growth. She demonstrates a passion for driving change and innovative new ideas, with broad industry experience spanning technology, financial services, telecom, and professional services.