Hal Hershfield — SPARQNOW

At-a-Glance

Professor of Marketing and Behavioral Decision Making at UCLA's Anderson School of Management.
Author of the book YOUR FUTURE SELF.
Host of The Behavioral Divide.
MasterClass Executive Instructor.
Academic Advisor for Shaping Wealth, Ideas42, Longpath Labs, Morningstar, and Blueprint Income.

Biography

Hal Hershfield is a Professor of Marketing and Behavioral Decision Making at UCLA's Anderson School of Management. His research focuses on the intersection of psychology and economics, exploring how individuals can make decisions that enhance their long-term well-being.

Hershfield is the author of the book YOUR FUTURE SELF and hosts The Behavioral Divide.