Greg C — SPARQNOW

At-a-Glance

Serves as CEO of C3 Metrics, an independent measurement layer for marketing attribution.
Founder of Cape Fear Advisors, LLC, an analytical vehicle for reading public filings.
Developed C3 Metrics to close the gap between reported and verified marketing attribution.
Created Ground Signal™, a data foundation for continuous signal monitoring and cross-channel reconciliation.
Established Cape Fear Advisors to analyze public filings for explicit and implicit disclosures.
Writes for Follow the Spend and The Open Letter on managing advertising.

Biography

Greg C is the CEO of C3 Metrics and the founder of Cape Fear Advisors, LLC. His work centers on the intellectual project of verifying information in domains where measurement tools may have inherent biases.

At C3 Metrics, Greg C addresses the gap between reported and verified marketing attribution. The company provides an independent measurement layer, allowing advertisers to manage advertising as a budget category with the same discipline applied to capital allocation.