Grainne Wafer — SPARQNOW

At-a-Glance

Global Category Director Guinness & Beer at Diageo
Non-Executive Director (NED) at Guinness Nigeria PLC (2023/24) and Ketel One JV (24/25)
Named European Marketer of the Year
Marketing Institute Marketing Champion 2023
Fellow of The Marketing Academy
Expertise in brand turnarounds delivering transformational growth

Biography

Grainne Wafer is a global business leader and C-Suite Marketer, currently holding the position of Global Category Director for Guinness & Beer at Diageo. She is a Fellow of The Marketing Academy and has been recognized as European Marketer of the Year and Marketing Institute Marketing Champion in 2023.

At Diageo, Grainne is a member of the Global Marketing Leadership Team and leads the company's premium core category globally, which includes Beer, Vodka, Liqueurs, and RTD products.