Gita V. Johar is the Meyer Feldberg Professor of Business in the Marketing Division at Columbia Business School, where she has been a faculty member since 1992. She holds a PhD from NYU (1993) and an MBA from the Indian Institute of Management Calcutta (1985).
Dr. Johar's expertise lies in consumer psychology, focusing on consumer identity, beliefs, motivation, and persuasion as they relate to branding, advertising, and media.