Gerd Gigerenzer — SPARQNOW

At-a-Glance

Awarded the AAAS Prize for the best article in the behavioral sciences and the German Psychology Award.
Serves as Director of the Harding Center for Risk Literacy since 2008, which moved to the University of Potsdam in 2020.
Founded Simply Rational - The Decision Institute in 2015.
Known for his research on bounded rationality, heuristics, and the 'less-is-more' effect in decision making.
Author of popular books including 'Calculated Risks', 'Gut Feelings', and 'Risk Savvy', translated into 21 languages.
Serves as Vice-President of the European Research Council (ERC) since 2024.
Holds a PhD in psychology from the University of Munich.

Biography

Gerd Gigerenzer is a distinguished German psychologist and academic, currently serving as Director of the Harding Center for Risk Literacy at the Max Planck Institute for Human Development in Berlin, which moved to the University of Potsdam in 2020. He is also Director Emeritus of the Center for Adaptive Behavior and Cognition (ABC) at the Max Planck Institute for Human Development. In 2015, he founded Simply Rational - The Decision Institute, where he is a partner.