Georges K. — SPARQNOW

At-a-Glance

Serves as CEO of BREITLING and UNIVERSAL GENEVE.
Leads the strategic realignment and transformation of BREITLING, focusing on marketing, digital strategy, innovation, sustainability, and diversity.
Possesses over 20 years of experience in the watch industry.
Previously served as Executive Board Member and CEO at IWC Schaffhausen.
An expert in marketing and luxury watches.

Biography

Georges Kern is the CEO of BREITLING and UNIVERSAL GENEVE, prominent manufacturers in the Swiss luxury watch industry. For over six years, he has been at the helm of BREITLING, guiding its strategic realignment and transformation. His leadership focuses on enhancing marketing and digital strategies, fostering innovation, and championing sustainability and diversity within the company.

With more than 20 years of experience in the watch industry, Kern has held significant executive positions.