George Wu is the John P. and Lillian A. Gould Professor of Behavioral Science at the University of Chicago Booth School of Business. He has held this professorship since 1997, contributing to the academic community at Booth.

Prior to his tenure at the University of Chicago, Professor Wu was an Assistant and Associate Professor at Harvard Business School from September 1991 to August 1997. His academic background includes a PhD in Decision Sciences and a BA in Applied Mathematics.