Gary Vaynerchuk, also known as Gary Vee, is an American businessman, author, speaker, and internet personality. He serves as the chairman of VaynerX, a communications company, and is the CEO of its subsidiary, VaynerMedia, a New York-based digital marketing and social media agency. Vaynerchuk is recognized for his work in digital marketing, social media strategy, and entrepreneurship.
His career began by expanding his family's retail-wine business, which he renamed Wine Library.