Franziska Gregor serves as a Managing Director at Serviceplan Culture. In this role, she specializes in areas such as de/coding culture, trend predictions, innovation, community, and talent.

Her professional background includes a Managing Director position at Serviceplan Group. Gregor has also held a role at TikTok and gained experience as an Account Director at agencies including Grey, Jung Von Matt, and Hirschen Group. Earlier in her career, she worked as a Senior Account Manager at Ddb.