Frederik G. Pferdt

At-a-Glance

Google's first Chief Innovation Evangelist, where he helped create The Garage and built a community of 650 Innovation Evangelists.
Adjunct Professor at Stanford for a decade, teaching creativity as a practice at the d.school.
Author of "What's Next Is Now" (Harper, 2024) and "Radikal Besser" (Murmann, 2025).
Podcast Host.
Serves as an Executive-in-Residence and Visiting Fellow at NYU Stern.

Biography

Frederik G. Pferdt is recognized as Google's first Chief Innovation Evangelist. In this role, he was instrumental in creating The Garage and establishing a community of 650 Innovation Evangelists within Google. His work at Google focused on fostering a practice-based approach to innovation, encouraging tens of thousands of people to begin with "What if...".

For a decade, Pferdt served as an Adjunct Professor at Stanford's d.