Geni Whitehouse serves as the President of the Information Technology Alliance (ITA) since 2023. She is also the founder of The Impactful Advisor, established in 2020. As a CPA, her work focuses on demystifying complex subjects, particularly in accounting and technology, to help individuals and organizations communicate more effectively. She aims to banish boredom from these fields, connecting diverse concepts like wine to financial statements and sales tax to donuts.