Euan Blair is the co-founder and chief executive of Multiverse, an apprenticeships company he jointly founded in 2016 with Sophie Adelman, initially named WhiteHat before rebranding in 2021. Multiverse is an EdTech start-up that provides apprenticeships for school leavers in the UK and USA, specializing in data and technology. The company delivers nine apprenticeship programmes, ranging from Level 3 to Level 6.