Born in Shanghai in 1917, Esther Wong emigrated to the United States in 1949. After working as a clerk for two decades, she opened Madame Wong's (黃家園), a restaurant with a floorshow in Los Angeles Chinatown. Initially, she resisted booking rock bands, but eventually agreed to a trial run in October 1978.
Madame Wong's quickly became a crucial venue for punk rock and new wave bands, especially unsigned acts.