Erik Schoppen — SPARQNOW

At-a-Glance

Co-author of the bestseller "Strategic Brand Management, 5th BNL Edition" (2022).
Lectures Brand Management, Psychology, Cognitive Neuroscience, UX/UCD, Design Innovation, and Sustainable Behavior Change at Hanze University, The Netherlands.
Co-founder of Resultal and WorldBrainWave, online research platforms.
Developed Build-Bridge-Bond, an internationally used method for sustainable brand leadership and trust (brand)relationships.
Conducted neuroscientific behavioral research on 'Trusting Sustainability' at the University of Groningen.

Biography

Erik Schoppen is an international authority on trust, recognized as a bestseller author, researcher, lecturer, and speaker. His expertise spans neuroscience, AI, behavioral and social sciences, sustainability, and brand (equity) management. He co-authored "Strategic Brand Management, 5th BNL Edition" (2022), which has been the most sold brand management title in the BNL region for over a decade. He also contributed to the Marketingfacts yearbook 2022-2023.