Erifili Gounari is the Founder and CEO of THE Z LINK, a global Gen Z marketing agency established in 2020. The agency focuses on strategy, social media, and market research to connect brands with Gen Z consumers. THE Z LINK utilizes a global market research network to provide proprietary insights to brands and VCs, and has worked with clients such as Deloitte, Pepsi, Hearst, the United Nations, and IKEA.