Erich Joachimsthaler

At-a-Glance

Founder and CEO of Vivaldi, a strategic business reinvention firm.
Best-selling author of several books, including 'The Interaction Field: The Revolutionary New Way to Create Shared Value for Companies, Customers and Society' (2020).
Co-authored the 'Branded House vs. House of Brands' model in the early 2000s.
Pioneered work in branding, including brand equity, brand strategy, and portfolio and architecture.
Created the concept of Social Currency to study the impact of network effects and exponential technologies on customers.
Served as an academic at various business schools in Europe and the U.S. prior to founding Vivaldi.

Biography

Erich Joachimsthaler Ph.D. is the Founder and CEO of Vivaldi, a strategic business reinvention firm that focuses on brand, innovation, and growth.

He is also a best-selling author, having written several books and over 100 articles. His most recent book, "The Interaction Field: The Revolutionary New Way to Create Shared Value for Companies, Customers and Society," was published in 2020. He has also authored other major works on brands and customer-centric innovation.