Elsa Da Costa serves as the Directrice générale of Ashoka France. Her career spans leadership roles in marketing, entrepreneurship, journalism, and social impact initiatives. She previously worked as a marketing executive specializing in digital for large corporations.

In 2012, Da Costa founded the startup avisdemamans.com. She later pursued journalism, earning a Master from ESJ Paris, and spent ten years in media, working as a journalist, producer, and director of documentaries.