Dr Gorkan Ahmetoglu is an Associate Professor of Business Psychology at University College London (UCL) and the co-founder of Meta Profiling Ltd., established in 2012. He serves as the Director of the Business Psychology programme at UCL. Previously, he held positions as Director of Management and Entrepreneurship, Director of Digital Entrepreneurship, and Director of Consumer Behaviour at Goldsmiths, University of London, and also taught at London’s City University and Heythrop University.