Don Scheibenreif — SPARQNOW

At-a-Glance

Serves as Vice President, Distinguished Analyst with Gartner's CIO and AI Leaders research group.
Co-author of the book "When Machines Become Customers".
Founding and active member of Gartner's pioneering research on digital business and digital business transformation.
Advises IT leaders globally on how emerging trends and technologies impact customer experience and the future of customers.
Possesses over twenty years of blue-chip experience in brand marketing across multiple disciplines and industries.

Biography

Don Scheibenreif is a Vice President and Distinguished Analyst within Gartner's CIO and AI Leaders research group. In this role, he advises IT leaders globally on how emerging trends and technologies will impact customer experience and the future of customers. He is a founding and active member of Gartner's pioneering research on digital business and digital business transformation, and has served clients in Gartner's Industries Research and Technology Innovation practices.