Donna Orender — SPARQNOW

At-a-Glance

Founder, Investor, and Commissioner at The Upshot League since 2025.
CEO of Orender Unlimited and Generation W, Inc., both founded in 2011.
Served as President of the Women's National Basketball Association (WNBA) for 6 years.
Spent 17 years as a senior executive at the PGA TOUR.
Author of 'WOWsdom! The Girl’s Guide to the Positive & the Possible,' published in 2018.
Serves as a Public Company Board Member at Goal Acquisition Corporation (since 2021) and a Board Member at World Surf League (since 2013).
Graduated from Queens College in 1978 with a Bachelor's degree in Psychology.

Biography

Donna Orender is a corporate business leader, founder, and investor. She currently serves as the Founder, Investor, and Commissioner of The Upshot League, a role she has held since 2025. Additionally, she is the CEO of Orender Unlimited, a position she has held since 2011, where she guides companies in growth and brand strategies across sports, digital, media, entertainment, and diversity.

She also leads Generation W, Inc. as CEO, a platform she launched in 2011.