Dirk Hoerig — SPARQNOW

At-a-Glance

Founder of commercetools, a leader in cloud commerce software for enterprise companies
Inventor of Headless Commerce
Pioneer in Agentic Commerce
commercetools powers $100B+ of GMV

Biography

Dirk Hoerig is the founder of commercetools, a company that leads in cloud commerce software for enterprise companies. He is known for inventing Headless Commerce and pioneering Agentic Commerce.

commercetools provides a flexible and scalable commerce platform that enables brands and retailers to create new commerce possibilities. The platform currently powers over $100 billion in Gross Merchandise Volume (GMV).