Deeja Cruz — SPARQNOW

At-a-Glance

Serves as Senior FinOps Analyst at Datadog, focusing on cloud cost and contract strategy.
Holds a Steering Committee seat on the FOCUS project, an open standard for cloud billing data within the FinOps Foundation.
Co-authored the FinOps Foundation's Unit Economics white paper.
Specializes in cloud financial management, cost attribution, and contract negotiation across AWS, GCP, and Azure.
Has guided organizations through multi-year architecture migrations resulting in eight-figure savings outcomes.

Biography

Deeja Cruz is a Senior FinOps Analyst at Datadog, where she focuses on cloud cost and contract strategy. Her work involves cloud financial management, cost attribution, unit economics, and contract negotiation support. She develops frameworks and visibility tools to foster cost-conscious engineering cultures, having worked across major cloud platforms like AWS, GCP, and Azure.