Dayana Aleksandrova serves as the New Media Lead at WalletConnect, a pivotal connectivity layer for onchain finance. In this role, she leads new media strategy and content production for a platform that powered over $400 billion in total network volume in 2025. Her expertise spans a decade in marketing, encompassing work at startups, traditional finance, and digital media.
Aleksandrova's career in the crypto space began as a stage speaker and conference MC.