David Meerman Scott is an American online marketing strategist, author, speaker, and advisor. Since 2002, he has operated Freshspot Marketing, where he serves as an entrepreneur, advisor, keynote speaker, and WSJ Bestselling Author. He has authored 12 books, including the "Wall Street Journal" bestseller "Fanocracy" and "The New Rules of Marketing & PR," which has sold over a million copies in 30 languages.