David Aaker — SPARQNOW

At-a-Glance

Hailed the 'Father of Modern Branding'
Vice Chairman at Prophet since 1999
Professor Emeritus of Marketing Strategy at the Haas School of Business, UC Berkeley
Author of 18 books on branding, including 'Building Strong Brands' (1996), translated into 18 languages and sold over 1 million copies
Creator of the Aaker Model, a marketing model that views brand equity as a combination of brand awareness, brand loyalty, and brand associations
Inducted into the American Marketing Association Hall of Fame in 2015
Holds a PhD in Business Administration from Stanford University

Biography

David Aaker is widely recognized as the 'Father of Modern Branding' and serves as Vice Chairman at Prophet, a global growth consultancy. He is also a Professor Emeritus of Marketing Strategy at the University of California, Berkeley's Haas School of Business, where he taught from 1970 to 1999. Aaker holds an SB in Management from MIT Sloan School of Management, an MA in Statistics, and a PhD in Business Administration from Stanford University.