Dani Richa — SPARQNOW

At-a-Glance

Group Chairman and CEO of IMPACT BBDO, responsible for Europe, the Middle East, and Africa.
Member of the BBDO Worldwide Board and Omnicom Europe Board, and Chairman of Omnicom Media Group MENA.
Inducted into the Loeries Hall of Fame in 2024, the first from the MENA region.
Named Dubai Lynx Advertising Person of the Year in 2018 and Arab Ad’s Man of the Year 2017.
Led Impact BBDO to be named the Number One Regional Agency Network in MENA for six consecutive years at the Cannes Lions Festival of Creativity.
Began his advertising career as an art director at H&C Leo Burnett in Beirut in 1986.
Served as President of the International Advertising Association (IAA) Lebanon Chapter for two consecutive terms between 2005 and 2009.

Biography

Dani Richa is a Lebanese advertising executive who serves as the Group Chairman and CEO of IMPACT BBDO, with responsibilities spanning Europe, the Middle East, and Africa. He has held leadership positions within BBDO for over 35 years, having joined Impact BBDO in 1987. In 2010, he became Chairman and CEO of Impact BBDO Group of companies in the MENA region, expanding his remit to include Africa in 2015, and Europe in June 2023.