Dan Ariely is an American author and professor of business administration at Duke University, where he also holds a professorship in psychology and behavioral economics. He is recognized for his research into behavioral economics, focusing on how people often make irrational decisions. Ariely is the co-founder of several companies that apply insights from behavioral science to real-world problems.
His academic career includes teaching at MIT from 1998 to 2008, where he was the Alfred P.