Crystal Foote — SPARQNOW

At-a-Glance

ARI won Best AI Tool at the 2025 Digiday Technology Awards and was recognized as a strategic AI platform by AdWeek Techstack Awards
Founder & Head of Partnerships at Digital Culture Group, Llc
Creator and inventor of the Audience Resonance Index™ (ARI), an AI platform that calculates brand-audience alignment
Founder of The Forward 30
Children's Book Author

Biography

Crystal Foote is an award-winning AdTech executive and the founder of Digital Culture Group, where she serves as Head of Partnerships. She is the creator and inventor of the Audience Resonance Index™ (ARI), an AI platform designed to calculate brand-audience alignment. With two decades of experience, she has managed high-performance campaigns for Fortune 500 brands and agency holding companies, building Digital Culture Group to demonstrate that culture is a performance variable in marketing.