Global Chief Marketing Officer at IREN Limited (NASDAQ: IREN), the vertically integrated AI Cloud provider scaling across the US, Europe and APAC. I joined IREN following the acquisition of Awaken, the independent creative and media agency I founded 12 years ago. At Awaken we built one of Australia's fastest-growing independent agencies, recognised in the AFR Fast 100 four times and trusted by challenger brands across Australia, the US and global markets.