Colin Shaw is the founder of Beyond Philosophy LLC, a customer experience consultancy that has been recognized four times by the Financial Times as a top management consultancy in Customer Experience. He is also a LinkedIn 'Top Voice' and one of the world’s Top 150 Business Influencers, leading global conversations on customer experience, loyalty, and behavioral science to over 284,000+ professionals and 88,000+ subscribers to his LinkedIn newsletter 'Why Customers Buy'.