Cobus Kok — SPARQNOW

At-a-Glance

VP, AI Experiences at Priceline, leading the development of Penny, an AI travel assistant
Founder and Director of Limbik Strategy Advisors
Led Priceline's payments and checkout teams, and consumer risk management
Has over two decades of experience, including two startup exits
Holds a Master of Advanced Management from Yale Entrepreneurial Institute and multiple MBAs

Biography

Cobus Kok serves as the VP of AI Experiences at Priceline, where he is responsible for leading the team that develops Penny, an AI travel assistant. This AI tool is designed to support users throughout their travel journey, from initial planning to booking and during the trip itself.

Prior to his current focus on AI, Kok led Priceline's payments and checkout teams. He also managed consumer risk for the company.