Charles Shima is an entrepreneur and the founder of Tourifique, a video-first platform designed for Gen Z and Millennials to discover travel experiences. Originally from Rwanda and now based in Canada, he brings a global perspective to the travel industry, emphasizing authentic cultural storytelling. He also serves as a Jury Member at the International Tourism Film Festival Africa (ITFFA) since 2023 and is a Global Speaker through Be Inspired By Shima.