Cesar Gueikian serves as the President & CEO of Gibson, a role he undertook after pursuing the opportunity to save the iconic brand. His involvement with Gibson began in 2013 as an investor, and he, along with a group of partners, took over the company in 2018. As President & CEO, his objective was to restore Gibson to a strong position, focusing on being a custodian of its past and a steward of its future. He believes in finding the right talent and empowering them to succeed.